Strategic Planning

In order to develop a fresh creative approach and a strategy that will grow your company, product or service it is necessary to understand your current position and the possible avenues through which you can pursue particular courses of action.

We use market research and analysis to examine the competition and probe for weaknesses and opportunities that will give our clients a competitive advantage.

Web Development

Our in-house team of web specialists provide project management and strategic development. They also make sure deadlines and budgets are met. We utilize outside programmers for website assembly, which allows us to source talent based on the project. Web designers are a big part of any execution, but the insight from our project managers allows our web designers to elevate static web designs to dynamic digital experiences for the viewer.

Media Planning

Media is all about being in the right place, at the right time, with the right message. Today’s media environment offers many choices in both traditional and new digital media, we use a mix of both to create a campaign that generates the desired outcome.

Branding

Your brand resides within the hearts and minds of your stakeholders. It is the sum of their experiences and perceptions, some of which you can influence and some you cannot. A strong brand is invaluable and it’s important to spend time researching, defining, and building your brand. After all, your brand is a promise – a foundational piece in your marketing communication that you do not want to be without.

Advertising

Once marketing and strategic planning have been nailed, it’s time to get the message out to the specific target audience. We use every possible media to get your message through. We can do this via television, print, radio, internet, direct selling, outdoor, mailers, contests, sponsorships, posters, social media, events or even word of mouth.

Market Research

Market research consists of systematically gathering data about people or companies – a market – and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company’s strategies, operations, and potential customer base.

Understanding industry shifts, changing consumer needs and preferences, and legislative trends, among other things, can shape where a business chooses to focus its efforts and resources. That’s the value of market research.

Marketing

Marketing refers to the strategies and preparation you do to get your product or service ready to sell and identifying the target customers for your product. Marketing is a long term forward looking process whereby you determine how you're going to package and brand your product and design it to appeal to the target market you seek to capitalize on.

Successful marketing involves significant groundwork in terms of clearly studying your target market. What are the needs of your customers? How will you address them? What is most important to them in terms of how much emphasis you should put on different aspects of your product or service? The needs and drivers for individuals in their early 20's differ greatly from individuals in their early 50's, so taking the time to assess your target market comprehensively is important. The branding and messaging you'll need to reach different groups will vary, and to ensure a successful advertising campaign you need to ensure you effectively communicate to these groups.

Social Media

We can help raise brand awareness. Build an online community. Optimize your site for search engines. We use the latest technologies, tools and programs to develop ways of messaging that you might have overlooked. From building a vibrant social community to keeping the conversation going, we have the social skills to get, grow and engage fans. We focus on building engagement and interaction with your users and turn them into fans.

Broadcast Production

Television, Radio and Video Production is our forté. We excel at conceiving, writing, shooting, producing, editing and sound design. We know what it takes to engage the audience, to inform them and make them remember the message.Pictures and sound are an integral part of any communication strategy.