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hardhat with union and construction stickers

Over the last ten years we have been working with and specializing in the promotion of Construction Trades, Trade Associations and Trade Unions.

We have earned our RedSeal working with IBEW Canada, United Association Local 46, IBEW Local 353, Ontario Construction Secretariat (OCS), Central Ontario Building Trades (COBT), Hammer Heads and the International Union of Elevator Constructors Local 50.

The powerful tools we have in our tool box are...

Strategic Thinking
Web Development
Media Planning
Market Research
Social Media
Broadcast Production
Everyone at Redseal Creative has served their time at Canada’s top advertising agencies,
honing their crafts, sharpening strategic thinking & creating memorable
Brand campaigns in all mediums.

We are here to help you, your Brand and your Company make your mark,
and give you an edge over your competition

A seasoned strategic marketing and advertising guy, Doug brings over 25 years of strategic planning and relationship building to the team.

His insights have created breakthrough promotions and brand partnerships that have helped increase sales for Black & Decker, Canada Bread, Molson and McNeil Consumer Healthcare. Doug’s experience as a carpenter with Local 27 in his younger days has brought an invaluable contribution to our Union clients.

Doug Cheeseman

Managing Director


With over 25 years of experience in marketing and advertising, Dee brings a wealth of knowledge and a multidisciplinary approach to account management. She is always attentive to detail, open-minded and driven to help her clients succeed. Dee has had a hand in many successful advertising and marketing campaigns. Brands that Dee has worked on include: IBEW Local 353, IBEW Canada, Campbell's, Pepperidge Farm, E.D. Smith, Unilever, UA Local 46 and Hammer Heads. When she's not creating recipes for success in the office, Dee can be found doing the same in the kitchen.

Dee Kennedy

Account Service Director


Bringing over 35 years of Award Winning conceptual thinking to RedSeal, his working philosophy is that a great idea “is deceptively simple, and strategically brilliant”. A few of the clients that have grown and benefited from this philosophy include: Ford of Canada, Hyundai, T.S.N., Uncle Ben’s, Tourism British Columbia, Snickers, and Dentyne Gum. Pete puts as much creative passion into a banner ad as he does a national advertising campaign, and believes that increased sales and market share are the ultimate creative awards.

Pete Gilboy

Creative Director


Primarily an account manager, she is also an expert in social media. Emma enjoys and excels in writing; she has experience applying her skills in many different forms, including press releases, writing for social media, copy-editing and creative writing. Emma earned a BA in Communications from Wilfrid Laurier University and is a Centennial College Alumni, where she completed a post-graduate course in Public Relations & Corporate Communications. She launched her communications career as an intern at WWF-Canada, and although she’s moved on, her passion for wildlife remains. Her other love is The Beatles, and she is happy to have combined the two with the purchase of her pet gecko, who she appropriately named Sexy Sadie.

Emma Zuber

Social Media Director


Frank began designing and programming websites in 1993, and has since branched off into brand development, design and brand consultant, graphic design, print, strategic consulting, web site traffic growth and social media. Frank is a very driven and entrepreneurial individual who loves to collaborate with a team.

He treats every project as if he was the owner of that company and produces only the most innovative solutions. Frank graduated York University in 1997 with BFA concentrating in design and web programming. When he's not in the office, Frank likes to heat things up; literally. He owns Wood Stove Pools, the only stainless steel, wood burning pool heaters and hot tubs on the market.

Frank Fekecs

Web Development Director


Martin is a senior media professional with over 25 years of experince in Canada and the USA and is familar with traditional, promotion and digital as part of the advertsing mix. He is an adovcate of a 360 degree approach for sucessful marketing outcomes as not all people are smartphone zombies. He has expertise in B2B (Lead generation) and and B2C (Brand/Retail) campaigns and has even helped launched a few products like the StarTac cellphone for Motorola in 1996. The key to success (5Rs) is to create share of mind at the right person in the right place at the right time with the right message and at the right price. Martin is a graduate of the University of Toronto (1983) with a Bachelor's of Commerce and Finance and has a Canadian Advertising Agency Practitioners Diploma from the Institute of Canadian Advertisers (1986).

Martin Seto

Media Director


Coming Soon!

Kim Mcquate

Research Director


A fullstack developer, specializing in WordPress; both plugin & theme development with 20+ yrs experience coding Chad brings enormous insight to the web development industry.

Through his clean yet complex development skills Chad is known for his custom database integration and responsive website development capabilities, assisting Brands such as Intelligent Office, IUEC 50, IBEW Council 11, IBEW 353, R.V. Anderson, ICI Construction and Jane Finch Mall to name a few.

Chad Warford

Fullstack Web Developer

The RedSeal Creative Team specializes in building brands,
growing market share, changing perceptions
and delivering results.


IBEW Canada "There For You"

Unionized Construction Works - UCW

IBEW Canada "Future Is Electric" French Version

IBEW LOCAL 353 "Day of Mourning"

IBEW LOCAL 353 "Ontario's Future..."

Ontario Construction Secretariat - OCS


IBEW 353
Day Of Mourning
IBEW 353
Labour Day
IBEW 353
Excellence At Work



local 46 bus shelter sign
dont just fix it 46 it billboard signage

billboard sign

nous sommes la pour vous

353 higher standards billboard sign




IBEW Local 353 - CARDING


IBEW Local 353 - WHY UNION



Smith and Long

Zerem Electrical Ltd.

The RedSeal Creative Team specializes in building brands,
growing market share, changing perceptions
and delivering results.

We'd love to hear from you!

Our goal is to exceed your expectations and deliver successful results.
And we know how to do it within the limits of any given budget.