
Over the last ten years we have been working with and specializing in the promotion of Construction Trades, Trade Associations and Trade Unions.
We have earned our RedSeal working with IBEW Canada, United Association Local 46, IBEW Local 353, Ontario Construction Secretariat (OCS), Central Ontario Building Trades (COBT), Hammer Heads and the International Union of Elevator Constructors Local 50.
The powerful tools we have in our tool box are...

A seasoned strategic marketing and advertising guy, Doug brings over 25 years of strategic planning and relationship building to the team.
His insights have created breakthrough promotions and brand partnerships that have helped increase sales for Black & Decker, Canada Bread, Molson and McNeil Consumer Healthcare. Doug’s experience as a carpenter with Local 27 in his younger days has brought an invaluable contribution to our Union clients.
Doug Cheeseman
Managing Director

With over 25 years of experience in marketing and advertising, Dee brings a wealth of knowledge and a multidisciplinary approach to account management. She is always attentive to detail, open-minded and driven to help her clients succeed. Dee has had a hand in many successful advertising and marketing campaigns. Brands that Dee has worked on include: IBEW Local 353, IBEW Canada, Campbell's, Pepperidge Farm, E.D. Smith, Unilever, UA Local 46 and Hammer Heads. When she's not creating recipes for success in the office, Dee can be found doing the same in the kitchen.
Dee Kennedy
Account Service Director

Bringing over 35 years of Award Winning conceptual thinking to RedSeal, his working philosophy is that a great idea “is deceptively simple, and strategically brilliant”. A few of the clients that have grown and benefited from this philosophy include: Ford of Canada, Hyundai, T.S.N., Uncle Ben’s, Tourism British Columbia, Snickers, and Dentyne Gum. Pete puts as much creative passion into a banner ad as he does a national advertising campaign, and believes that increased sales and market share are the ultimate creative awards.
Pete Gilboy
Creative Director

A fullstack developer, specializing in WordPress; both plugin & theme development with 20+ yrs experience coding Chad brings enormous insight to the web development industry.
Through his clean yet complex development skills Chad is known for his custom database integration and responsive website development capabilities, assisting Brands such as Intelligent Office, IUEC 50, IBEW Council 11, IBEW 353, R.V. Anderson, ICI Construction and Jane Finch Mall to name a few.
Chad Warford
Fullstack Web Developer

Coming Soon!
Kim Mcquate
Research Director

Martin is a senior media professional with over 25 years of experince in Canada and the USA and is familar with traditional, promotion and digital as part of the advertsing mix. He is an adovcate of a 360 degree approach for sucessful marketing outcomes as not all people are smartphone zombies. He has expertise in B2B (Lead generation) and and B2C (Brand/Retail) campaigns and has even helped launched a few products like the StarTac cellphone for Motorola in 1996. The key to success (5Rs) is to create share of mind at the right person in the right place at the right time with the right message and at the right price. Martin is a graduate of the University of Toronto (1983) with a Bachelor's of Commerce and Finance and has a Canadian Advertising Agency Practitioners Diploma from the Institute of Canadian Advertisers (1986).
Martin Seto
Media Director
BROADCAST - VIDEO

IBEW Canada "There For You"

Unionized Construction Works - UCW

IBEW Canada "Future Is Electric" French Version

IBEW LOCAL 353 "Day of Mourning"

IBEW LOCAL 353 "Ontario's Future..."

Ontario Construction Secretariat - OCS
BROADCAST - RADIO
WEB DEVELOPMENT
OUTDOOR










ORGANIZING VIDEOS

IBEW Local 353 - PENSIONS

IBEW Local 353 - CARDING

IBEW Local 353 - EDUCATION

IBEW Local 353 - WHY UNION

IBEW Local 353 - MEMBERSHIP

IBEW Local 353 - BENEFITS

Smith and Long

Zerem Electrical Ltd.